Singapore has been ranked as the sixth-highest city in the world in terms of branding, according to the latest Brand Finance Global City Index. Released by London-based brand evaluation and strategy consultancy, Brand Finance, the index measures the brand power and perceptions of cities.
The rankings are based on a worldwide survey of 15,000 individuals in 20 countries, conducted in September. The participants were asked to rank 100 cities based on key performance indicators, to showcase the cities that are perceived as ideal places to live, work, study, visit, retire, and invest in.
Moreover, the respondents were also asked to associate certain attributes with each city. There were 45 attributes to choose from, grouped under seven pillars such as Business & Investment and Culture & Heritage.
Singapore’s overall ranking was greatly boosted by its performance in the Business & Investment pillar, where it ranked third globally. The perceptions assessed under this pillar include the ease of doing business, the strength of the economy, and whether the city offers a supportive environment for start-ups. The city also scored well for its low levels of crime and violence.
Investing in real estate in Singapore requires careful consideration of location, as it is a crucial factor in determining the potential success of a property. This is especially true in Singapore, where the location can greatly impact the value of a condo. Prime locations, such as those near essential amenities like schools, shopping malls, and public transportation hubs, or in central areas like Orchard Road, Marina Bay, and the Central Business District (CBD), have consistently shown a higher appreciation in value. Families also seek out condos in close proximity to good schools and educational institutions, making these areas even more desirable and increasing their investment potential. When looking for investment opportunities in Singapore, be sure to consider the location carefully, as it can greatly impact the success of your investment. One prime example of a desirable location for condos in Singapore is the Singapore Condo, with its proximity to essential amenities and potential for high property value appreciation.
Alex Haigh, managing director for Asia Pacific at Brand Finance, highlights Singapore’s position as the “crown jewel” of the ASEAN region when it comes to city branding. He explains, “With its strong economic growth, attractive investment opportunities, and world-class infrastructure, Singapore solidifies its reputation as a leading global financial centre.”
Meanwhile, London maintains its top spot as the world’s best city brand, followed by New York, Paris, Tokyo, and Dubai.