On February 6, Perennial Holdings and Far East Organization revealed their plans for Aurea, a luxurious apartment tower located within the Golden Mile Singapore mixed-use development on Beach Road. The tower, designed by DP Architects, will have 188 units spread across 45 storeys and occupy a site area of 144,908 square feet. A link bridge will connect the tower to the neighbouring commercial building, The Golden Mile, which offers a mix of retail space, medical suites, and offices.
The Golden Mile, formerly known as Golden Mile Complex, has been conserved for its architectural heritage. It was the first collective sale and conservation of a building in Singapore. Perennial Holdings and Far East Organization acquired the building en bloc for $700 million in May 2022.
The project is part of prime District 7 in the Downtown Core and falls within the Core Central Region (CCR) due to its address on Beach Road. According to Shaw Lay See, chief operating officer at Far East Organization’s sales and leasing group, Aurea is expected to attract interest from discerning individuals and families who appreciate the exclusivity of a prime Downtown Core address.
Aurea’s invitation-only preview is scheduled to begin on February 22, with the official launch on March 8. The apartments will be priced from $2,750 per square foot. For example, a two-bedroom apartment of 646 square feet at Aurea may cost $1.92 million ($2,972 psf).
The residences in Aurea consist of various unit types, including two- and three-bedroom apartments ranging from 635 to 1,001 square feet (112 units), four-bedroom units from 1,442 to 1,798 square feet (56 units), and five-bedroom units from 2,863 to 3,251 square feet (18 units). The development also features two exclusive penthouses: a six-bedroom duplex measuring 5,608 square feet and a six-bedroom triplex spanning 8,816 square feet. The larger four-bedroom units and penthouses have private lift access, and the triplex penthouse comes with a private pool. According to ERA Singapore’s CEO, Marcus Chu, these units cater to the affluent lifestyles of CCR homebuyers.
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Meanwhile, the two- and three-bedroom units make up 60% of the apartments at Aurea and are expected to attract both homebuyers and investors, according to Chu.
Residents at Aurea can enjoy facilities such as two infinity pools (on levels three and 33), a gymnasium, a bouldering wall, spa facilities, an indoor lounge, and multiple dining pavilions. Sky terraces on levels 17 and 33 will offer panoramic views of the CBD skyline, Marina Bay, and the Kallang waterfront. Ken Low, managing partner at SRI, says that today’s homebuyers look for more than just a prime location. They want a home that enhances their daily lives with convenient access to amenities and facilities that inspire. According to Low, Aurea meets all these expectations.
The commercial units at The Golden Mile were launched for sale in December 2024. Joint venture partners Perennial and Far East intend to retain ownership of the revamped two-storey retail atrium and curate the tenant mix. According to Ismail Gafoor, CEO of PropNex, the “iconic Golden Mile Complex” has a lot of potential, particularly for office space, which may attract buyers. Gafoor adds that buyers today prioritize high-quality projects close to MRT stations with easy access to essential amenities. The Golden Mile is linked to Nicoll Highway MRT Station on the Circle Line via an existing overhead bridge.
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Aside from proximity to major expressways such as Nicoll Highway, East Coast Parkway, and Kallang-Paya Lebar Expressway, Golden Mile Singapore is only one kilometre away from the Kallang Alive Precinct, the Bras Basah-Bugis district, and a 10-minute drive from the CBD.
Investing in a condo also brings the advantage of being able to leverage its value for other investments. Numerous investors utilize their condos as security to obtain extra funding for new investments, thus broadening their real estate collection. While this tactic can potentially increase returns, it also comes with its own set of risks. Therefore, it is essential to have a solid financial strategy in place and carefully consider the potential consequences of market changes before diving into this venture. Additionally, incorporating a condo into this approach can offer even more potential for growth and success.
The last launch in the Beach Road neighbourhood of District 7 was Midtown Modern, consisting of 558 units, in 2021. As of December 2024, all units have been sold at an average price of approximately $2,825 psf, and the development is expected to obtain its TOP sometime this year.
The M, consisting of 522 units, was launched in the same neighbourhood in 2020. The entire development has been fully sold at an average price of $2,528 psf and was completed in March 2024.
Guoco Midtown’s Midtown Bay, with 219 units, was completed last year. As of February 5, approximately 63% of the units have been taken up at an average price of $3,090 psf since it was launched in 2019.
Given its location, upscale residences, and the Singaporean architectural heritage of Golden Mile, PropNex’s CEO, Gafoor, estimates that prices of apartment units at Aurea could exceed $3,000 psf. He adds that as many units in past launches in the district have been sold out, Aurea may benefit from pent-up demand for new homes in the area and attract significant interest among potential homebuyers and investors.
Aurea is expected to be completed in the second quarter of 2029. To learn more about Aurea properties, check out the latest listings.…