Emerald of Katong racked up sales of 825 units (97.5%) in just one month, at an average price of $2,617 psf. Don’t get left behind, be a part of this record-breaking turnout. Get in touch with your preferred property agent today to secure a slice of Emerald of Katong.
Renowned developer Sim Lian Group saw a very promising turnout from the launch of its newest project, Emerald of Katong. In this one-month period, Sim Lian Group’s 99-year leasehold condominium project has managed to sell 99% of its 846 units up for grabs. As of November 30, 825 units at the new Emerald of Katong project along Jalan Tembusu have been sold, reaching an average price of $2,617 psf.
During the launch of the project, which took place on November 15 to 17 and involved VIP and multiple unit sales on a Friday, followed by a public launch on the weekend of the 16th and 17th of November, the development sold 13 units short of its 846 units. These were the result of buyers retracting from their initial purchase.
The marketing and sales of the 13 units that were left out of the project were then held on the morning of November 30, where all 13 units were quickly taken after receiving 800 expressions of interest prior to the launch. Ismail Gafoor, CEO of PropNex, gave the comment.
Unsurprisingly, the launch of Emerald of Katong created a buzz for nearby prime District 15 East Coast developments. Right next to the Emerald of Katong is Tembusu Grand, a 638 unit project that was jointly developed by City Developments Ltd (CDL) and MCL Land. Since November 11, the 99-year leasehold Tembusu Grand project has sold 52 units, up to 581 units overall, amounting to 91% of the development, on average, at a price of $2,445 psf.
On July 2023, Tembusu Grand was officially launched with a 99-year leasehold project, and according to CDL, it is expected to be ready for occupation by April 2020.
The Grand Dunman, SingHaiyi’s 1008 unit freehold condominium, 18 units were also sold in November, bringing the grand total to 731 units, which is equivalent to 72.5% of the project at an average price of $2,531 psf.
When it comes to investing in real estate, location is a crucial factor to consider, especially in Singapore. The value of condos is greatly affected by their location, with those in central areas or near essential amenities having a higher appreciation rate. Prime locations such as Orchard Road, Marina Bay, and the Central Business District (CBD) have consistently shown an upward trend in property values. Families also highly covet condos in these areas due to their proximity to good schools and educational institutions, making them even more attractive as an investment option. With the addition of new Singapore Projects, the potential for growth in these prime locations is set to increase even further.
It was launched during July 2023, and it is expected that the development will be completed by July 2023. Up until the 30th of November, The Continuum, a Sunway Development and Hoi Hup Realty joint venture, recorded 528 units sold (64.7%), including a strong buying spree last November.
The Continuum has enjoyed strong sales in November, selling 13 units on the 15th, 38 on the 16th, and 22 on the 17th, with a total of 73 units sold during this three-day weekend. Since November 09, The Continuum has recorded sales of 126 units, summing up the sale of 528 units or 64.7%.
The good news continues as The Continuum is 49% sold before the official launch of the project, leaving 51% of the units available for sale. According to Ismail Gafoor, CEO PropNex, “with more units being available, buyers have even more options to choose from. In contrast, Tembusu Grand sold a lot of smaller units.”
However, the common factor for the strong buying spree at The Continuum is the pricing of the units. The average pricing at Emerald of Katong is $2,617 psf, whereas the average pricing for The Continuum is $2,788 psf as freehold. This only means that a 6.53% premium has been reached, given that a freehold property typically commands at least a 15% to 20% premium over a 99-year leasehold property in the same neighbourhood.
Ismail Gafoor also said, “ Homebuyers are quick to comprehend the value proposition and have been extremely eager to switch to The Continuum.”
One-bedroom units at the Emerald of Katong that are 484 sq ft and two-bedroom units that are 624 sq ft are the most expensive based on caveats lodged. A total of 21 units sold at high prices, ranging from $2,901 psf to $2,958 psft. All these units are located on higher floors, particularly from the 16th to 21st floors.
The Continuum has also reached peak pricing, with pricing of over $3,000 psf in all 13 caveats that were recorded. Of these that sold in November, 11 units, 9 of which are two-bedroom units with a size ranging from 646 to 721 sqft, which sold for $3,003 psf to $3,084 psf. Two smaller three-bedroom units ranging from 872 sq ft were sold at $3,003 psf and $3,060 psf.
There are also lower floor units available, ranging from three to four bedrooms and between 1,066 sq ft to 1,270 sq ft, which sold at prices between $2,667 psf and $2,681 psf.
November has been considered to be a great month for new home sales, thanks to the primary source of new sales, which has significantly lifted the housing market compared to the same period last year. According to PropNex’s Ismail Gafoor, “The strong turnout in November will have a positive impact on the take-up rate in 2025 as well.”
The significant impact that the Emerald of Katong has caused during its launch will be noticed, and this will greatly affect the overall impact of new home sales in 2025. It is even predicted that this could be the best year in terms of units sold, and it will be interesting to see how it will develop as the year comes to a close.
Homebuyers who missed the chance to purchase any of the units at the Emerald of Katong now have the option to switch to The Continuum; however, they also have to brace for the premium pricing, given that the average pricing at The Continuum is $2,788 psf, including the 11% premium of freehold units that are suspended over 99-year leasehold units inside the development.
With all that is set, one thing is for sure with 2025, and that developers must be glad they were present in the primary market today, given that this is a fantastic time to benchmark its latest projects.
Welcome to the Emerald of Katong, the newest luxury residence that offers lavish living experiences. With 846 units available, this project offers a wide range of options for the condos. The project has gained attention since it was launched, and it is now considered to be one of the hottest properties in Singapore. In a month’s time, the Emerald of Katong has seen its units sold like hotcakes, reaching a whopping 99% of its total 846 units. In fact, there are only 13 units left after a total of 825 units were sold. The project officially made history when sales reached 97.5% and was sold for an average price of $2,617 per sq ft.
The marketing and sales event of the project began on November 15 and 16 with VIP and multiple unit sales and continued on to the weekend with a public launch on November 16 and 17. The initial buyers committed to purchase only to retract their commitment later on when 13 major buyers backed out.
However, these unsold units did not stay that way for long, as on 30th November, all the remaining units were sold after receiving an overwhelming 800 expressions of interest. CEO of PropNex, Ismail Gafoor stated that the response to the project was very promising.
Tembusu Grand, developed by CDL and MCL Land is located next to Emerald of Katong and has seen a surge in sales this year. In the past month alone, 52 units were sold, bringing the total sales to 581 units. This is equivalent to 91% of the development and is sold at an average price of $2,445 per sq ft. The development, which was launched officially in April 2023 has seen a lot of ups in its sales since then. The 99-year leasehold condominium can be ready for occupation as early as April 2020.
Grand Dunman, by SingHaiyi is a freehold condominium with a total of 1008 units. Out of these, 18 units were sold after the launch on 11th November bringing the total sales to 731 units, which is 72.5% of the project. The average price of these units is $2,531 per sq ft. The developers launched this project on 5th July 2023 and is expected to be ready by July 2023.
The Continuum, which is located along Thiam Siew Avenue is a freehold project developed by Sunway Development and Hoi Hup Realty has also done very well with sales since the beginning of November. Starting from 9th November, it has recorded 126 units sold, bringing the total sales to 528 units, which is 64.7% of the project. The average price of these units is 2,788 per sq ft.
The project has seen a lot of buying activity starting from 15th November when 13 units were sold, 38 units on 16th and 22 units…