ETC, a well-known local real estate advisory firm, has recently undergone a rebranding exercise and has officially changed its name to ETC. This change is effective immediately and is accompanied by a new and improved logo.
According to Desmond Sim, CEO of ETC, the abbreviation ETC has always been a familiar term among their clients and staff. The decision to officially adopt this as their new name was driven by their employees, highlighting the company’s commitment to valuing their insights, voices, and ideas.
Sim also emphasized that their new identity represents their progress as one united ETC, and showcases their determination to shape the future of real estate, both locally and regionally.
This rebranding comes as ETC celebrates its 30th anniversary. Established in 1995, ETC offers a wide range of services, encompassing all stages of a real estate asset’s lifecycle, from advisory and investment to management and divestment.
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In parallel with the rebranding, ETC has also recently completed a $5 million renovation project for Marina Bay Residences. This revamp is aimed at enhancing the living experience for residents and providing value through premium rents.
Other notable real estate transactions by ETC include the sale of three food-factory units at Pandan Loop for $11 million and the sale of Noel Building on Tai Seng for $81.18 million, which was 17% above the guide price. ETC was also involved in the sale of industrial GS Building in Balestier for $67 million.
Overall, the rebranding of ETC demonstrates the company’s commitment to constantly evolving and improving, while also staying true to its core values and employees.